Advertise to website visitors who didn't purchase.
Consider that over 95% of visitors will typically leave your website without purchasing. It makes sense to reach out to them again and try to convert them into paying customers.
This is where remarketing comes in. Remarketing brings previous site visitors back to your site, so they can make or complete a purchase.
It involves showing them ads as they browse the web or Facebook, which are targeted or personalised to the customer’s previous interest in your products or services.
At The LAD, we love devising remarketing campaigns for clients and integrating them into a broader online marketing strategy. We offer a comprehensive remarketing management service - including the design of banner ads.
Have you ever browsed a website, then left and seen a banner for that same site the next time you browsed the web? If you have, you were remarketed to.
When you visited that first site, a cookie was placed in your browser that then signalled to an ad platform to display a banner ad to you on the subsequent site you visited. Very cool.
Remarketing generates online sales by keeping your business front and centre and bringing "window shoppers" (people who visited your site, but didn't purchase) back when they're ready to buy. Every time the potential customer sees your retargeting ads, your brand gains traction and more recognition.
First, a snippet of code (known as a remarketing or retargeting pixel) is placed on your website. The pixel collects anonymous visitor data including which pages the user visited, how long they spent on your site, and where they are in the world.
When people visit your website, the pixel will also drop an anonymous retargeting “cookie” in their browser. This cookie leaves a trail of crumbs as your previous site visitors surf online, so you can retarget them with display ads across the web even after they’ve left your site.
When users click on the banner ad that has recaptured their interest, they are taken back to your site or a promotions page, where they will hopefully place a purchase or make an enquiry.
As a Google AdWords Certified Partner, we have the experience and knowledge to help maximise the effectiveness of your Google Remarketing or general retargeting campaign. All our campaigns are managed by Qualified AdWords Professionals.
Before choosing a campaign manager, we suggest reading Google's Advertiser Guide.