PAY-PER-CLICK ADVERTISING
:: What keywords should I use?
Identifying which keywords work best for your industry is a crucial step to running a successful PPC campaign.
A key part of our service is conducting this research for you. As Google Adwords Professionals, we have access to a number of tools to help identify the most "cost effective" terms for your business.
The best keywords are highly targeted, for example “Melbourne florist” is better than the more general “florist”.
After your campaign has been running for a few weeks, it will become clear which of the chosen keywords are actually being used most often in searches. You may be shocked by the difference between similar words e.g. singular vs plural or noun vs verb.
We will then continually adjust your campaign to focus on the more popular keywords.
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:: Why shouldn't I manage my own campaign?
PPC campaigns appear to be relatively simple to create. However, most people quickly realise that actually running a successful campaign with a good return on investment is no easy task!
Pitfalls for the unwary include:
Not using correct keywords. Good keyword research is crucial!
Not using the different keyword options effectively (eg. broad vs specific matches).
Not understanding the differences between a Yahoo! Search Marketing campaign and an Adwords campaign.
Not constructing your ads using correct marketing technique i.e. you need to identify a target market, highlight your USP (Unique Selling Proposition) and include a call to action in your ads.
The campaign managers at The LAD have strong marketing backgrounds and a thorough understanding of both the Google Adwords and Yahoo! Search Marketing PPC systems.
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:: What do our clients say?
"Thanks guys. The campaign is going great! Google Adwords has been the most cost effective form of marketing I've come across. It has out performed advertising in the newspaper and even the Yellow Pages! With your help, we have really boosted the return on my investment in the web!"
- Paul Mase, Eversafe Australia Pty Ltd
Having struggled for months to manage an Adwords listing in a highly competitive Google page I was impressed from my first phone contact with The LAD. Not only did they respond promptly, but they were friendly, easy to talk to and extremely knowledgeable. Within 24 hours of my email to The LAD our listing was in the exact position that I asked for. Through their ongoing management The LAD have kept us in number one or number two position for over nine months.
Through The LAD our Adwords campaign has successfully delivered regular new business and our strong Google presence has helped to retain existing clients. I have recommended The LAD to many of my business colleagues.
- Victoria Sutton
Marketing Consultant
The Vue Grand, Queenscliff
Since we engaged “The LAD” to design and host our website, our corporate presence has expanded to a national level. The growth in our Victorian and non-Victorian client databases has truly exceeded any forecasted levels. Our statistics prove that this has occurred purely from our website design and our “Google Adwords” campaign managed by The LAD.
The resulting sales of the two products running together over the past two years, have proven them to be by far one of the most cost effective marketing methods we have ever engaged in since our inception – 15 years ago.
- Craig Yeoman
Managing Director
Aqua Wash Technologies
Dear Darren,
We want you to know that the website developed for the “Cantys Cater – since 1990” by “The LAD” has been a great success and a major reason why our catering business sales increased by over 50% in the past two years. We appreciate your friendly advice and rapid service and the way you explained Google ads – rather like a free mentoring service. We heartily recommend “The LAD” to any business that wishes to increase their sales.
Thank you,
- Rory Dunlevy
Director
The Cantys Cater – since 1990
I have no reservations in providing the highest reference and testimony to the services and professional expertise provided by "The LAD".
I joined my company up with The LAD some 4+ years ago and my business has grown exponentially with the number of people now using the internet on a day to day basis.
The LAD has provided us with expert advice, monthly "Adwords" feedback and never ending clever and cost effective campaign upgrades.
I operate an engineering business and that's what I'm good at, The LAD run our web advertising and that's what they are really "great at".
2 years ago I stopped advertising in the yellow pages (Nationally), and have saved a small fortune in advertising costs and yet my business continues to grow 30% per annum.
I cannot speak highly enough of the guy's at The LAD. You will not be disappointed.
- Mark E Jones
Managing Director
Sondex Australia Pty Ltd
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