PAY-PER-CLICK ADVERTISING
:: Where and when do the ads appear?
Your ads will appear as small boxed advertisements on the right hand side or above the search results on Google (for Adwords campaigns) and Yahoo! and nineMSN (for Yahoo! Search Marketing campaigns).
The ads appear when potential customers search on the keywords included in your campaign. Each keyword has a price attached to its popularity. Each time an advertisement is clicked on, the owner of the ad will pay a per-click price ranging from a few cents to several dollars. The position of your advertisement will depend on how much you're willing to pay per click.
You can also choose which countries you want your ads to be shown in. If you would like to just target your local area (eg. Melbourne or Sydney only) – you can do that too! You're always in complete control over who sees your ads.
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:: What does it cost?
For Google Adwords and Yahoo! Search Marketing campaigns, the costs are as follows:
Once-off Campaign Set-up Fee: $330*
Monthly Management Fee: $88 plus "Clicks" **
* Includes set-up fees charged by Yahoo! & Google.
** Includes management of two ad groups. Additional ad groups can be arranged for $99 setup and then $38.50 per month. The campaign period is six months. We include regular reports (see next question) and unlimited changes to your campaign. You can also set daily and/or monthly budgets, so you have complete control of the cost of your campaigns.
Payment Structure
1. At commencement of campaign, the following is payable:
a. once-off campaign set-up fee: $330
b. the first 6 months management fees: $528
c. click budget on search engine. *
* If you would like us to use OUR credit card for your campaign, we request all campaign fees be paid in advance.
Alternatively, you are welcome to use your own credit card to pay the search engine directly. In this case, the click budget does NOT need to be paid in advance.
2. Then, every six months you will receive an invoice for:
a. campaign management fee ($88 x 6) = $528
b. your click budget (if our credit card is used).
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:: What reports do I receive?
For the first month you will receive reports every two weeks, then monthly thereafter.
Each email report will detail:
- Total Number of clicks (with daily breakdown)
- Number of clicks per keyword
- Click through rate (CTR)
- Average Cost per Click
- Total Cost per Campaign
We will also provide written commentary to help you understand the results of your campaign.
Here's what one client had to say:
"I am of course delighted with the listing – but also ‘over the moon’ about your email … at last, correspondence about SE advertising in terms I can understand without technical jargon. Thank you so much."
- Victoria Sutton
Marketing Consultant
The Vue Grand, Queenscliff
You can request reports or details about your campaign at any time in addition to our regular reporting. Like our other services, "updates" are included in the fixed monthly fee.
