PAY-PER-CLICK / GOOGLE ADVERTISING
Pay Per Click (PPC) Campaign Management is a full service advertising management program for Google Adwords and Yahoo! Search Marketing Pay-Per-Click campaigns. It includes:
- Analysing your business and identifying your online advertising goals
- Establishing a monthly budget
- Setting up an account for your business for Google Adwords and/or Yahoo! Search Marketing
- Identifying the keywords your customers are really using
- Writing effective ad copy
- Bid management and optimisation
- Modifying the campaign (keywords & ad copy) as needed to improve your click through rate (i.e. the number of clicks received per display of the ad)
- Regular reporting of results
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A true marketing weapon
Potential customers are so bombarded with commercial advertising that breaking through the clutter is growing more expensive by the day. The challenge for marketers has always been to find ways to target customers who have "put their hand up to be contacted."
Well, the secret weapon has finally arrived – it’s called Pay Per Click (PPC) advertising and it’s the most highly effective, highly targeted direct marketing tool available today.
| "2 years ago I stopped advertising in the yellow pages (nationally) and started using Adwords. I have saved a small fortune in advertising costs and yet my business continues to grow 30% per annum."
- Mark E Jones
Managing Director
Sondex Australia Pty Ltd
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How does it work?
Google, Yahoo! and nineMSN offer PPC advertising on their sites. They all operate in a similar fashion by allowing you to create an ad, choose the keywords to match your ads, set a maximum amount you are willing to pay per click and then pay only when someone clicks on your ads.
You can also set daily and/or monthly budgets, so you have complete control of the cost of your campaigns.
The real secret of PPC campaigns is that they’re presented to the type of person who's likely to act on them. PPC ads appear just moments after the user typed in a search term for that very product/service! Compare this to the unwelcome cold call in the middle of dinner and the difference is clear!
 A Google Adwords professional can help you maximize the effectiveness of your campaign. In addition to their extra knowledge they have a range of tools available to them for managing campaigns that are not available to non-qualified managers. |
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