Track the returns of your online marketing.
Once you have invested in your website and online marketing, it is crucial that the results are monitored.
We are constantly surprised by the number of businesses that fail to track the return on their marketing activities. The wonderful advantage of online marketing over other advertising mediums is that every dollar invested can be tracked and accounted for.
We recommend that all businesses use Google Analytics, the market leader in Web Analytics, to track the performance of their websites.