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Google Analytics & Conversion Optimistion
Ensure your website visitors turn into customers
Once you have invested in your website and online marketing, it is crucial that the results are monitored.
We are constantly surprised by the number of businesses that fail to track the return on their marketing activities. The wonderful advantage of online marketing over other advertising mediums is that every dollar invested can be tracked and accounted for.
We recommend that all businesses use Google Analytics, the market leader in Web Analytics, to track the performance of their websites.
What is Google Analytics?
Google Analytics is a website analysis tool, which provides sophisticated reports about traffic on your website.
No matter which type of site you have - eCommerce, brochure, or lead generating - Google Analytics can show you how visitors find your site and how they use it.
Traffic data captured includes:
- number of unique visitors to your site
- number sales leads and sales generated
- where they came from (eg. Google, Yahoo!, Yellow Pages etc)
- what keywords visitors searched for to find your site
- how long visitors stayed on your site
- which pages visitors viewed (did they find your latest specials?)
- what visitors did on your site (eg. download pdfs, submit an enquiry form or buy a product)
- where the visitors where located (eg. Melbourne, Cheltenham, New York)
- ... and much, much more!
Two other useful features are:
Benchmarking
Find out whether your site stats underperform or outperform those of your industry. The opt-in benchmarking feature compares your key metrics against aggregate performance metrics, while protecting the confidentiality of your data.
Linking to AdWords
If you're an AdWords advertiser, Google Analytics can be configured to import your keyword list and cost data. You can then generate conversion metrics for individual keywords as well as your entire AdWords campaign.
How can The LAD help?
At first glance, the statistics available from Google Analytics can be overwhelming. This is where The LAD can assist.
Our team are experts at installing and configuring Google Analytics. Beside tracking the usual traffic information, we can set-up Goals and Conversion Funnels to track useful metrics including the number of emails generated, enquiry forms submitted, online purchases, pdf downloads etc.
We can then use this intelligence to advise on changes to your website and marketing strategy to increase conversions, lower the Cost Per Sale and ultimately improve your bottom line.
Like more details? Just call 1300 843 523 or fill in the form below:
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We have been working with the team at The LAD for 5 years. With the development of our website and the addition of the Adwords campaigns, our business has increased beyond all our expectations proving to be money well spent for us.
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