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Google Advertising (Adwords) / Pay-Per-Click Management
Once-off set up fee: $330
Monthly management: $88 + "clicks"
Pay Per Click (PPC) Management is a full service advertising management program for Google Adwords and Yahoo! Search Marketing Pay-Per-Click campaigns. It includes:
- Analysing your business and identifying your online advertising goals
- Establishing a monthly click budget
- Setting up an account for your business for Google Adwords and/or Yahoo! Search Marketing
- Identifying the keywords your customers are really using
- Writing effective ad copy
- Bid management and optimisation
- Modifying the campaign (keywords & ad copy) as needed to improve your click through rate (i.e. the number of clicks received per display of the ad)
- Regular reporting of results
Google Advertising (Adwords) - A true marketing weapon
Potential customers are so bombarded with commercial advertising that breaking through the clutter is growing more expensive by the day. The challenge for marketers has always been to find ways to target customers who have "put their hand up to be contacted."
Well, the secret weapon has finally arrived – it’s called Pay Per Click (PPC) advertising and it’s the most highly effective, highly targeted direct marketing tool available today.
"2 years ago I stopped advertising in the yellow pages (nationally) and started using Google Adwords. I have saved a small fortune in advertising costs and yet my business continues to grow 30% per annum."
- Mark E Jones
Managing Director
Sondex Australia Pty Ltd
How does Google Advertising work?
Google, Yahoo! and nineMSN offer PPC advertising on their sites. They all operate in a similar fashion by allowing you to create an ad, choose the keywords to match your ads, set a maximum amount you are willing to pay per click and then pay only when someone clicks on your ads.
You can also set daily and/or monthly budgets, so you have complete control of the cost of your campaigns.
The real secret of PPC campaigns is that they’re presented to the type of person who's likely to act on them. PPC ads appear just moments after the user typed in a search term for that very product/service! Compare this to the unwelcome cold call in the middle of dinner and the difference is clear!
A Google Adwords professional can help you maximize the effectiveness of your campaign. In addition to their extra knowledge they have a range of tools available to them for managing campaigns that are not available to non-qualified managers.
Like more details? Just call 1300 843 523 or fill in the form below:
We can monitor results of your online marketing and continuously improve your site to maximise conversions (sales)!
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Google Professional
Darren is a Google Adwords professional. He can help you maximize the effectiveness of your campaign. Use his expert knowledge of how Google Ads work to make money for your business.
Thanks guys. The campaign is going great!
Google Adwords has been the most cost effective form of marketing I've come across. It has out performed advertising in the newspaper and even the Yellow Pages!
With your help, we have really boosted the return on my investment in the web!
Eversafe Auistralia Pty Ltd