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Google Advertising (Adwords) Management - FAQs
Where and when do the ads appear?
What does it cost?
What reports do I receive?
What keywords should I use?
Why shouldn't I manage my own campaign?
What do our clients say?
Where and when do the ads appear?
Your ads will appear as small boxed advertisements on the right hand side or above the search results on Google (for Adwords campaigns) and Yahoo! and nineMSN (for Yahoo! Search Marketing campaigns).
The ads appear when potential customers search on the keywords included in your campaign. Each keyword has a price attached to its popularity. Each time an advertisement is clicked on, the owner of the ad will pay a per-click price ranging from a few cents to several dollars. The position of your advertisement will depend on how much you're willing to pay per click.
You can also choose which countries you want your ads to be shown in. If you would like to just target your local area (eg. Melbourne or Sydney only) – you can do that too! You're always in complete control over who sees your ads.
For Google Adwords and Yahoo! Search Marketing campaigns, the costs are as follows:
Once-off Campaign Set-up Fee: $550 inc GST*
Monthly Management Fee: $99 inc GST plus "Clicks" **
* Includes set-up fees charged by Yahoo! & Google. It includes the set-up of 3 ad groups. Additional ad groups can be set-up for $99 inc GST per ad group.
** Includes management of three ad groups. Additional ad groups can be managed for $38.50 inc GST per month. We include regular reports (see next question) and unlimited changes to your campaign. You can also set daily and/or monthly budgets, so you have complete control of the cost of your campaigns.
Payment Structure
1. At commencement of campaign, the following is payable:
- once-off campaign set-up fee: $550 inc GST
- the first 3 months management fees plus additional days: $297 inc GST + additional days (i.e. if you activate on the 16th of a month, you will need to pay the rest of that month plus the next quarter in advance).
- we enter your credit card details in a search engine management panel and the search engine debits your card directly each month for the clicks actually used. (We do not store CC details in our own systems)
2. Then, billed 3 monthly in advance for every additional quarter we manage your campaign ($99 x 3) = $297 inc GST.
For the first month you will receive reports every two weeks, then monthly thereafter.
Each email report will detail:
- Total Number of clicks (with daily breakdown)
- Number of clicks per keyword
- Click through rate (CTR)
- Average Cost per Click
- Total Cost per Campaign
We will also provide written commentary to help you understand the results of your campaign.
Here's what one client had to say:
"I am of course delighted with the listing – but also ‘over the moon’ about your email … at last, correspondence about SE advertising in terms I can understand without technical jargon. Thank you so much."
- Victoria Sutton
Marketing Consultant
The Vue Grand, Queenscliff
You can request reports or details about your campaign at any time in addition to our regular reporting. Like our other services, "updates" are included in the fixed monthly fee.
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Google Adwords
As a Google Adwords Certified Partner, we have the experience and knowledge to help maximise the effectiveness of your Adwords campaign.
Thanks guys. The campaign is going great!
Google Adwords has been the most cost effective form of marketing I've come across. It has out performed advertising in the newspaper and even the Yellow Pages!
With your help, we have really boosted the return on my investment in the web!
Eversafe Auistralia Pty Ltd